A space to grow, connect and lead, on your own terms.
Through Luma, athletes can:
Present their story, identity and values in a way that truly reflects them.
Access a growing network of mentors, professionals and aligned brands.
Discover collaborations that go beyond marketing — and create real impact.
Be part of a collective movement shaping the future of sport and culture.
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Through Luma, brands can:
Connect with purpose-driven female athletes who align with their values and can authentically represent their brand on and off the field.
Co-create impactful campaigns that go beyond sponsorship, building narratives that resonate with communities and drive cultural relevance.
Access a curated talent ecosystem backed by strategic positioning, digital presence, and social influence, making collaboration seamless and effective.
Amplify their social impact by supporting athletes who champion equality, leadership, and meaningful change in sport and society.
A collective vision shaped by those who move sport forward
We are luma is built by people who bring expertise from many disciplines — united by a shared purpose: to guide, support and elevate women in sport.
Together, we offer perspective, clarity and companionship for every step of the journey, both on and beyond the field.
Together, we offer perspective, clarity and companionship for every step of the journey, both on and beyond the field.
We are Luma is a vision brought to life by
Maria Teixidor
Clara La Piedra
Expert in executive education and women’s leadership. Founder and CEO of Aula Magna Business School, the first online business school designed for women, and collaborator at We Are Luma, where she leads the academic, language, and master’s development area to support athletes in their professional growth beyond sport.
Amanda Gutierrez
